HENDERSONVILLE, TENNESSEE, and MILWAUKEE – The Baird/STR Hotel Stock Index dropped 3.0% in June to a level of 4,993. Year to date through the first six months of 2021, the stock index was up 9.2%. 

“Hotel stocks declined again in June and continued their relative underperformance versus the benchmarks for the fourth consecutive month,” said Michael Bellisario, senior hotel research analyst and director at Baird. “Despite continued sequential fundamental improvement and strengthening demand trends, especially domestically, hotel stocks have been laggards since the reopening momentum peaked in March. Investors remain focused on stock valuations, the near-term outlook for business travel, and the non-linear and still-uncertain broader global recovery.”

“It is somewhat surprising that hotel stocks still underperformed in June considering the upward movement in U.S. industry fundamentals,” said Amanda HiteSTR president. “If aligning industry performance with investor sentiment, it would seem there is less focus on the uptick in leisure-driven segments and more concern around the persistent lack of business travel and group demand. While leisure markets are reaping the benefits of the U.S. summer travel surge, the major metros and big-box hotels are still stuck near the recovery start line – that is preventing more substantial recovery for the industry as a whole. There are indicators for improvement in those segments later this year.”

In June, the Baird/STR Hotel Stock Index fell behind both the S&P 500 (+2.2%) and the MSCI US REIT Index (+2.2%).  

The Hotel Brand sub-index decreased 3.9% from May to 8,516, while the Hotel REIT sub-index dipped 0.4% to 1,294.

As of 16 June 2021, Ashford Hospitality Trust (AHT) replaced Extended Stay America (STAY) in the Index. In addition, STAY was removed from the Brand Sub-Index and AHT was added to the REIT Sub-Index.

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