Start with the main idea of your article. Do you want to educate your audience? Entertain your readers? Inspire action?

Use adjectives and action verbs in your headline that appeal to your target audience or that serve the subject matter. Write three or four different headlines, then compare them. Why do you like one over the others?

The more you play with different headline formulas and constructions, the better you’ll get. As long as you keep your audience in mind, you’ll craft headlines that will encourage users to click on your article titles and read your content to the very end.

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